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Writer's pictureChristine Childress

Naoshima: Japan's famous art island (yes, that one)

Updated: Aug 4, 2023


A huge, yellow pumpkin statue at the end of a pier
Yayoi Kusama's iconic pumpkin statue/Photo courtesy Kirill


Featured in Conde Naste as a place that should be at the top of every travel list, Naoshima Island is the destination for art and culture lovers. Its magnificent art installations make it one of the most Instagram-worthy destinations in the world. Not only can you explore world-class art scattered across the island, but you can also stay at a museum/hotel–whose elegant rooms overlook the sea.


Here at Embark, Naoshima Island is one of our top recommended destinations in Japan. It’s a one-of-a-kind opportunity to immerse yourself in modern art and Japanese culture, all while surrounded by stunning natural views. Here’s our travel guide to Naoshima Island:


(psst: If you don’t have the time to plan your Naoshima trip yourself, contact us here at Embark, and we’ll take care of all the details for you 😊✌️.)


Guide Sections





Where is Naoshima?


​​Naoshima is a small island located in the Seto Inland Sea of Japan. It is part of Kagawa Prefecture and is situated southwest of Okayama Prefecture and northeast of Shikoku, one of Japan's main islands. The island is approximately 3.3 square miles (8.6 square kilometers) in size and has a population of around 3,000 residents.



The island offers many spots to sit and reflect on nature's serenity/Photo by Victor Lu


Naoshima is part of the larger Setouchi Triennale art festival, which includes several other islands in the Seto Inland Sea. The island has gained international recognition for its contemporary art installations, museums, and unique blend of art, nature, and architecture. It has become a popular destination for art enthusiasts, cultural travelers, and those seeking a serene escape in a creative and beautiful setting.


How to visit Naoshima


Visiting Naoshima is relatively easy, and there are several ways to get to the island. Here's a step-by-step guide on how to visit Naoshima:


1. Travel to Okayama or Takamatsu


Naoshima is located in the Seto Inland Sea, southwest of Okayama Prefecture and northeast of Shikoku. Okayama and Takamatsu are the nearest major cities with good transportation connections to Naoshima.


2. Take a Ferry to Naoshima


From Okayama: Take a train to Uno Station in Okayama (JR Uno Line), about a 30-minute ride from Okayama Station. From Uno Station, walk to the nearby Uno Port and take a ferry to Naoshima. The ferry ride takes about 20-30 minutes.


From Takamatsu: Take a train to Takamatsu Port (Kotoden Line) and then walk to Takamatsu Port (Takamatsu Ferry Terminal). From there, take a ferry to Naoshima. The ferry ride from Takamatsu takes around 50 minutes.


3. Use the Naoshima Art Setouchi Pass (Optional)


If you plan to visit multiple islands in the Seto Inland Sea, consider purchasing the Naoshima Art Setouchi Pass. This pass includes round-trip ferry tickets from Uno or Takamatsu and unlimited use of the local buses on Naoshima and other participating islands during the Setouchi Triennale art festival.


4. Explore Naoshima



Cat sleeping on an iron step stool
Walking around the island is a great chance to immerse yourself in Japanese culture/Photo courtesy of Jess o’Hanley


Once you arrive at Naoshima, you can explore the island's various art installations, museums, and architectural wonders. The Benesse Art Site Naoshima, which includes the Chichu Art Museum, Lee Ufan Museum, and Benesse House Museum, is a significant highlight.


5. Getting Around Naoshima


Naoshima is a relatively small island, and many art sites are within walking distance of each other. Alternatively, you can use the local buses or rent bicycles to get around the island.


6. Accommodation


If you plan to spend more than a day on the island, accommodations are available on Naoshima, including hotels and guesthouses.


Remember that the opening hours of museums and art installations may vary, so it's a good idea to check the schedules in advance and plan your visit accordingly. Naoshima's unique blend of contemporary art, stunning landscapes, and tranquil atmosphere make it a truly memorable destination worth exploring.


Is Naoshima worth visiting?


Yes, Naoshima is definitely worth visiting, especially for art and culture enthusiasts. This small island in the Seto Inland Sea of Japan has become renowned for its unique blend of contemporary art, architecture, and scenic beauty, making it a one-of-a-kind destination that attracts travelers from around the world.



The island's art is perfectly integrated with nature/ Photo courtesy of Yuika Takamura


Here are some reasons why Naoshima is worth a visit:


1. Art Installations and Museums: Naoshima is home to several world-class contemporary art museums, galleries, and outdoor art installations. The Benesse Art Site Naoshima, created by the Benesse Corporation, features the Chichu Art Museum, Lee Ufan Museum, and Benesse House Museum, among others. These museums seamlessly integrate art with nature and architecture, providing a truly immersive experience.



Teshima Art Museum/Photo courtesy Denis Kovalev


2. Teshima and Inujima Islands: Naoshima is part of the larger Setouchi Triennale art festival, which includes nearby Teshima and Inujima islands. Exploring the art installations on these neighboring islands adds to the artistic adventure.


3. Architectural Delights: The island's architecture is a work of art, with buildings designed by renowned architects such as Tadao Ando. The harmonious interplay between modern structures and the island's natural surroundings creates a captivating atmosphere.



Work by Walter de Maria/Photo courtesy Tom Delanoue


4. Unique Artistic Vibe: Naoshima offers a distinctive artistic atmosphere unlike any other place. The entire island serves as a canvas for creative expression, and every corner you turn could reveal a new and thought-provoking art piece.


5. Scenic Beauty: Beyond its art offerings, Naoshima boasts beautiful beaches, scenic vistas, and a relaxed island atmosphere. Combining art and natural beauty makes it an ideal destination for rejuvenation and reflection.



Beyond the art, the island itself is the perfect place for respite/Photo courtesy Kaori Chin


6. Cultural Interaction: Naoshima's art installations often encourage visitor participation and interaction. Engaging with the art in such a manner can lead to a deeper appreciation and understanding of the artistic concepts.



There are many interactive art installations to explore on the island/Photo courtesy of Rena via Unsplash


7. Escape from the Ordinary: For travelers seeking an escape from the usual tourist destinations, Naoshima offers a refreshing and inspiring experience that challenges conventional travel norms.


Whether you are an art aficionado or simply someone looking for a unique and culturally rich destination, Naoshima offers an extraordinary experience that is worth adding to your travel itinerary. It is an opportunity to immerse yourself in a world of creativity, beauty, and contemplation on an island like no other.


What is Naoshima known for?


Naoshima is a unique and captivating destination, famous for its contemporary art, stunning architecture, and the seamless integration of art with nature. It has gained international recognition as an art island, drawing art enthusiasts, cultural travelers, and curious visitors worldwide. Here are the key aspects for which Naoshima is renowned:


  • Contemporary art: Naoshima is home to several world-class contemporary art museums and galleries. The Benesse Art Site Naoshima, developed by the Benesse Corporation, showcases an impressive collection of modern art installations and sculptures.


Installation in Benesse House/Photo courtesy Denys Nevozhai

  • Benesse House Museum:This iconic museum-hotel hybrid designed by renowned architect Tadao Ando is a masterpiece. It features a collection of contemporary art and offers unique accommodations for visitors.


  • Chichu Art Museum: An architectural marvel designed by Tadao Ando, the Chichu Art Museum is partially built underground to harmonize with the natural landscape. It houses artworks by artists such as Claude Monet, James Turrell, and Walter De Maria.


  • Lee Ufan Museum: Dedicated to the works of minimalist artist Lee Ufan, this serene museum blends art with nature, creating a tranquil and contemplative atmosphere.


  • Art Installations: Throughout the island, various outdoor art installations complement the landscape and interact with the environment in innovative ways.


Photo courtesy Yuika Takamura


  • Setouchi Triennale: Naoshima is part of the Setouchi Triennale art festival, which takes place every three years and features art installations and events on Naoshima and neighboring islands.


  • Architectural Integration: The island's architecture is a work of art, with buildings designed by world-class architects, including Tadao Ando and Kazuyo Sejima.


  • Scenic Beauty: Beyond its art offerings, Naoshima boasts beautiful beaches, lush landscapes, and a serene atmosphere that adds to its allure.


  • Cultural Interaction: Many art installations on Naoshima encourage visitor participation, creating unique and engaging experiences for visitors.


  • Tranquility and Serenity: Naoshima provides a peaceful and meditative setting, making it an ideal destination for relaxation and contemplation.


Overall, Naoshima's reputation as an art island is well-deserved, as it offers a one-of-a-kind experience where art and nature come together in perfect harmony. The island's artistic vibe and scenic beauty make it an exceptional and unforgettable destination for anyone seeking a creative and contemplative escape.


What to do on Naoshima Island


Naoshima Island offers diverse activities and attractions, making it an enriching destination for travelers seeking art, culture, and natural beauty. Here are some of the top things to do on Naoshima:


1. Visit Art Museums: Explore the renowned art museums on the island, including the Chichu Art Museum, Benesse House Museum, and Lee Ufan Museum. These museums house impressive collections of contemporary art and offer immersive experiences within architecturally stunning spaces.



Photo courtesy Shinichi Kotoku via Unsplash


2. Outdoor Art Installations: Discover numerous outdoor art installations scattered across the island. These artworks interact with the island's landscape, creating a unique fusion of art and nature.


3. Teshima Art Museum: Take a short ferry ride to the nearby Teshima Island and visit the Teshima Art Museum. This innovative museum features a unique, fluid-structure and exhibits artwork in a space where nature, light, and water harmoniously come together.


4. Rent a Bicycle: Rent a bicycle and explore the island at your own pace. Cycling lets you appreciate Naoshima's scenic beauty and art installations while enjoying the island's tranquil atmosphere.


5. Visit Ando Museum: Learn more about the island's architecture and the works of renowned architect Tadao Ando at the Ando Museum. The museum itself is housed in a traditional Japanese-style house.


6. Art House Project: Experience the Art House Project, a series of renovated traditional Japanese houses turned into contemporary art spaces. Each house showcases unique art installations and provides a glimpse into the island's history and culture.


7. Enjoy Sunset at Yayoi Kusama's Yellow Pumpkin: Don't miss the iconic Yellow Pumpkin by Yayoi Kusama at the island's southern tip. It's a popular spot to witness a stunning sunset against the backdrop of the Seto Inland Sea.


8. Relax on Beaches: Take a moment to unwind on one of Naoshima's beautiful beaches, such as Honmura Beach or Tsutsuji-so Beach.


9. Engage in Local Culture: Interact with the friendly locals and experience the island's unique culture during your stay.


10. Setouchi Triennale (During Festival): If you visit during the Setouchi Triennale art festival (held every three years), you can enjoy additional art installations and events on Naoshima and neighboring islands.


Naoshima is a place where art, nature, and culture blend seamlessly, offering an extraordinary and enriching experience for all types of travelers. Whether you're an art enthusiast, nature lover, or seeking a serene retreat, Naoshima will surely captivate your heart and imagination.


What's the best time to visit Naoshima?

The best time to visit Naoshima depends on your preferences and what you want to experience on the island. Each season offers its unique charm and activities. Here's a breakdown of what you can expect during different times of the year:


Spring (March to May)


Spring is a delightful time to visit Naoshima, as the weather starts to warm up, and the island's landscapes come alive with blooming cherry blossoms and other flowers. The mild temperatures make it ideal for outdoor activities, art installations, and museums.


Summer (June to August)


Summer brings warm weather to Naoshima, making it suitable for beach activities and water sports. However, it can also be hot and humid, so be prepared for higher temperatures. The Setouchi Triennale art festival often occurs during the summer, attracting worldwide art enthusiasts.


Autumn (September to November)


Autumn is another great time to visit Naoshima, as the weather remains pleasant, and the island is adorned with beautiful fall foliage. The vibrant colors create a picturesque backdrop for your art and nature explorations.


Winter (December to February)


Winter is the off-peak season on Naoshima, but it can still be a lovely time to visit if you prefer a quieter and more serene atmosphere. The island experiences milder temperatures than other parts of Japan, making it a pleasant winter getaway.


Remember that the Setouchi Triennale art festival, which showcases contemporary art across various islands in the Seto Inland Sea, takes place every three years and typically spans several months. To experience this unique art event, check the festival's schedule to plan your visit accordingly.


Ultimately, the best time to visit Naoshima depends on your interests, whether enjoying the island's natural beauty, exploring art installations, or participating in cultural events. No matter the season, Naoshima's artistic allure and scenic charm make it a captivating destination to visit throughout the year.


When is the next Setouchi art festival?


The Setouchi Triennale (also known as the Setouchi International Art Festival) is held every three years. As of this writing, the next festival is set to take place in 2025. You can check the schedule here.


Where to stay in Naoshima


On Naoshima, several accommodation options are available to suit different preferences and budgets. Here are some places where you can stay on the island:


1. Benesse House: Benesse House offers a unique accommodation experience, as it is both an art museum and a hotel. The rooms are elegantly designed, and some offer breathtaking views of the surrounding Seto Inland Sea. Staying at Benesse House allows you to immerse yourself in art and nature throughout your stay.


2. Tsutsuji-so (Tsutsuji House): Tsutsuji-so is a traditional Japanese inn (ryokan) in Honmura, offering a more authentic and cultural experience. Guests can enjoy tatami-matted rooms, traditional Japanese cuisine, and the warm hospitality of the hosts.


3. Guesthouses and Minshuku: Several guesthouses and minshuku (Japanese-style bed and breakfasts) on Naoshima provide a more budget-friendly option. These accommodations offer a cozy and local atmosphere, allowing you to interact with other travelers and locals.


4. Campsites: For adventurous travelers, Naoshima offers campsites where you can pitch a tent and enjoy the island's natural surroundings. Camping is a great way to experience the tranquil beauty of Naoshima at a lower cost.


5. Private Vacation Rentals: Some locals offer private vacation rentals on the island, providing a more private and homey experience. These can be found through online platforms that specialize in vacation rentals.


Naoshima is a relatively small island, and accommodations can fill up quickly, especially during peak tourist seasons or art festivals like the Setouchi Triennale. It's a good idea to book your accommodation well in advance to secure your preferred choice.


No matter where you choose to stay, Naoshima's unique blend of art, culture, and scenic beauty ensures that your visit will be an extraordinary and memorable experience.


What to eat in Naoshima

While Naoshima is a relatively small island, it offers a delightful selection of dining options to cater to its visitors. Although the choices may be more limited than in larger cities, the island's culinary offerings include delicious local dishes and traditional Japanese fare. Here are some food experiences you can enjoy on Naoshima:


  • Fresh Seafood: Being an island, Naoshima is known for its fresh seafood. Take advantage of the opportunity to savor dishes like sashimi, sushi, and grilled fish prepared with locally caught seafood.


  • Setouchi Lemons: Naoshima is famous for its Setouchi lemons, known for their refreshing flavor and aroma. Try lemon-infused dishes, desserts, or drinks while on the island.


  • Local Snacks: Look out for local snacks sold at shops or food stalls. These may include various mochi (rice cakes), senbei (rice crackers), and other traditional Japanese treats.


  • Ramen and Udon: Enjoy a steaming bowl of ramen or udon noodles, which are popular and comforting dishes in Japan.


  • Setouchi Burger: Some cafes and restaurants on the island offer a specialty known as the "Setouchi Burger," a unique twist on the classic hamburger, often featuring local ingredients.


  • Izakayas and Local Restaurants: Explore local izakayas (Japanese pubs) and small restaurants to sample various Japanese dishes and regional specialties.


  • Cafes and Bakeries: Naoshima has charming cafes and bakeries where you can enjoy a cup of coffee or tea with pastries and desserts.


  • Traditional Kaiseki Cuisine: Some ryokans and high-end restaurants may offer traditional kaiseki meals featuring a series of small, beautifully presented dishes that showcase seasonal and local ingredients.


  • Convenience Stores: If you're looking for quick and budget-friendly options, convenience stores on the island offer a variety of ready-to-eat meals, snacks, and beverages.


During your stay at Naoshima, take the opportunity to try both local delicacies and Japanese classics. Keep in mind that dining options may vary depending on the season and the availability of fresh ingredients. Exploring the island's culinary scene adds a delightful dimension to your overall Naoshima experience.


What type of art is on Naoshima Island?


Naoshima Island is known for its impressive collection of contemporary art and innovative installations integrated into its natural landscapes and architecture. The island's unique blend of art and nature has earned it the nickname "Art Island." Here are the main types of art you can find on Naoshima:

  • Contemporary Art Museums: Naoshima is home to several world-class contemporary art museums, such as the Chichu Art Museum, Benesse House Museum, and Lee Ufan Museum. These museums house artworks by renowned artists like Claude Monet, James Turrell, Walter De Maria, and Lee Ufan, among others.


  • Outdoor Art Installations: Scattered throughout the island, you'll find numerous outdoor art installations that interact with the natural environment. These installations range from sculptures and art pieces to architectural wonders and site-specific installations.


  • Art House Project: The Art House Project involves transforming traditional Japanese houses in the Honmura area into contemporary art spaces. Each house showcases unique installations created by artists from around the world.


  • Teshima Art: While not on Naoshima itself, nearby Teshima Island is part of the art island complex. Teshima features its collection of contemporary art installations, including the Teshima Art Museum, with its unique, fluid structure.


  • Setouchi Triennale Art Festival: Naoshima is a significant part of the Setouchi Triennale, a large-scale art festival held every three years, which showcases contemporary art across various islands in the Seto Inland Sea.


  • Architectural Art: The island's architecture itself is a form of art. Renowned architect Tadao Ando designed several of the museums, including the Chichu Art Museum and Benesse House, creating spaces where art and architecture harmoniously coexist.


  • Interactive Art: Some art installations on Naoshima encourage visitor interaction, inviting guests to engage with the art and become part of the creative experience.


The Art on Naoshima is thoughtfully curated to interact with the island's natural beauty and traditional culture, providing visitors with a unique and immersive artistic experience. As you explore the island, you'll find yourself surrounded by contemporary masterpieces that challenge conventions and foster a deep appreciation for the intersection of art, nature, and culture.


What is there to do around Naoshima Island?


Around Naoshima, there are several other islands and attractions in the Seto Inland Sea region that you can explore. These neighboring islands offer unique experiences and add to the allure of your trip. Here are some things to do around Naoshima:


  • Teshima Island: Take a short ferry ride from Naoshima to Teshima Island, known for its contemporary art installations, and the Teshima Art Museum, which offers a unique and immersive artistic experience.


  • Inujima Island: Another nearby island, Inujima, is known for its contemporary art installations, and its restored copper refinery turned into an art museum.


  • Shodoshima Island: Explore Shodoshima, the second-largest island in the Seto Inland Sea. This island is famous for its olive groves, olive-related products, and beautiful beaches.


  • Honjima Island: Honjima is one of the smaller islands with a traditional atmosphere, offering a glimpse into rural island life and picturesque landscapes.


  • Shamijima Island: Visit Shamijima, known for its traditional fishing village and scenic coastal areas. The island also has a historic temple, Shamijima Shrine, worth exploring.


  • Setouchi Triennale (During Festival): If you're visiting during the Setouchi Triennale art festival, explore the art installations and events on various islands in the region, providing a unique opportunity to see contemporary art in stunning natural settings.


  • Seto Ohashi Bridge: The Seto Ohashi Bridge is an engineering marvel connecting Honshu to Shikoku, and you can enjoy scenic views from the bridge or visit the Seto Ohashi Memorial Park.


  • Mito Peninsula: Take a short trip to the Mito Peninsula, known for its beautiful coastline, stunning viewpoints, and charming villages.


  • Festivals and Events: Check the local calendar for festivals and events happening on nearby islands or in the Seto Inland Sea region during your visit.


  • Cruises and Boat Tours: Consider taking boat tours or cruises to explore the islands' coastal beauty and observe the unique landscape of the Seto Inland Sea.


Exploring the nearby islands offers a chance to appreciate the diversity and cultural richness of the Seto Inland Sea region. Each island has its unique character, providing a well-rounded and enriching experience during your trip to Naoshima.


How far is Naoshima from Tokyo?


The distance between Naoshima and Tokyo is approximately 600 to 700 kilometers (370 to 435 miles), depending on your specific route and transportation mode.

By Air: The fastest way to travel from Tokyo to Naoshima is by flying from Tokyo's Haneda Airport (HND) to Takamatsu Airport (TAK) on Shikoku Island. You can take a train or taxi from Takamatsu Airport to Uno Port, where you can catch a ferry to Naoshima. The total travel time (including flight and ferry) is around 3 to 4 hours.


By Train and Ferry: Another option is to take the Shinkansen (bullet train) from Tokyo Station to Okayama Station, which takes about 3 to 4 hours. From Okayama, you can transfer by local train to Uno Station and then take a short walk to Uno Port to catch a ferry to Naoshima. The total travel time (including train and ferry) is around 5 to 6 hours.


Keep in mind that travel times can vary based on the specific train and ferry schedules, so it's a good idea to check the latest transportation options and timings before your trip. Additionally, the Setouchi Triennale art festival is held every three years. During the festival, there may be special transportation options to the islands in the Seto Inland Sea, including Naoshima.


How far is Naoshima from Kyoto?


The distance between Naoshima and Kyoto is approximately 300 to 350 kilometers (186 to 217 miles), depending on your specific route and transportation mode.


By Train and Ferry: One common way to travel from Kyoto to Naoshima is to take a train from Kyoto Station to Okayama Station, which takes around 1.5 to 2 hours depending on the type of train you choose (e.g., shinkansen or local train). From Okayama, you can transfer by local train to Uno Station and then take a short walk to Uno Port to catch a ferry to Naoshima. The ferry ride from Uno Port to Naoshima takes about 20 to 30 minutes. The total travel time (including train and ferry) is 2.5 to 3.5 hours.


Bus and Ferry: Another option is to take a highway bus from Kyoto to Takamatsu Port in Kagawa Prefecture, which takes around 3.5 to 4 hours. From Takamatsu Port, you can then take a ferry to Naoshima. The ferry ride from Takamatsu to Naoshima takes about 50 minutes to 1 hour.


Keep in mind that travel times can vary based on specific transportation schedules and connections, so it's essential to check the latest options and timings before your trip. Both routes offer scenic views of the Japanese countryside and allow you to explore Naoshima's Art and cultural attractions once you arrive on the island.



Want a deeper understanding of Naoshima Island?


I recommend watching Naoshima (Dream on the Tongue) or this short Youtube video to understand better what the island was and what it has become.


If you want to visit Naoshima but feel overwhelmed by the logistics, contact us for a free travel consultation.


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